liam@portfolio:~ cat case-study.md
$ stack
01 // problem
Vaclock shoppers research suction specs and use cases before buying, but the legacy WordPress site split editorial content and product detail across heavy templates. Mobile performance and campaign landing updates were slow for a single-SKU brand that still shares ops tooling with NewstyleDirect. The brand needed a focused v2 experience without rebuilding the entire multi-site WooCommerce stack.
02 // solution
Delivered v2.vaclock.com.au as a dedicated redesign — typed SvelteKit routes, Tailwind layout, and product-led storytelling aligned with sibling NewstyleDirect v2 work. The release keeps Vaclock as its own slug while sharing engineering patterns with the main NSD storefront refresh. Original vaclock.com.au remains documented as the WordPress baseline; v2 is the public redesign recruiters and buyers should evaluate first.
$ screenshots
Clinicians homepage — Keep it Fresh hero and primary navigation Top Sellers carousel for quick product discovery How Vaclock Works — three-step product education Shop catalog grid with filters and product cards Prepare → Seal → Preserve → Enjoy visual usage guide Goin Off Grid campaign hero variant